If you want to understand the basics of website visibility, SEO (search engine optimization), usability, and proper content development this is a great resource for you. All of these are necessary to gain interest from your visitors and increase conversions. Understanding a few of the basics will help you make better choices when it comes to content writing, page layout, ease of navigation, and optimization for people as well as web robots.
If all of that was confusing for you, it will not be after you read some of my tutorials and blog postings from everyday situations I come across with some of my clients (with permission).
Website visibility is not magic but it does take time and some work to do well. First and foremost, you need to provide viable content that people are interested in viewing and easily find what they are looking for. If you are marketing your business your focus should be on what the client needs, not just about your business. Marketing has not change much through the years but the method of delivering your message has.
An educated client understands the need to get a website developed correctly from the beginning. I have spent too much time fixing mistakes made by people who did not understand the basics- both armatures and “professionals”. I discourage all black hat techniques like link farms, keyword spamming, improper redirects, and other tricks used in an attempt to gain high SERP (search Engine Results Page) ranking. Good content, intuitive layout, and offering something people want will drive traffic to your website and increase conversions.
I am making this website/blog to increase businesses- I am a website visibility expert. Many times people just need a little help learning the basics and where to go for some help- this website is for you. Often times people need to understand when to hire out some of the work and what to look for in a consultant- this website is for you. Some people just want to do things correctly the first time to save time and money in years to come- this website is for you.
If you are a small business or organization just starting out I hope this will be a great resource for you. If you decide to use me as a consultant for a total solution or just some guidance I will be glad to help. I have many clients who consider me a wonderful resource for website visibility who can get things done correctly the first time. Perhaps you will become one of them.